Reviewed · TOURS
Tour Tequila Loreta Travel&Tour
The best part of this day trip is the mix of tequila making and open-air views. You begin with a bilingual guide and complimentary tequila shots, visit Selecto de Amatitán for a production tour and tastings, then swing above the agave fields with the Tequila Volcano in view. I also like the two-hour pause in Tequila town, where you can shop, eat, and pose by the famous Tequila sign.
I especially like the small group limit of 10 people and the friendly guide service praised in the available feedback. The main consideration is the pace: the final stop at Cantaritos El Güero lasts about three hours, so this is a social, music-filled outing rather than a quiet, museum-style day.
Key points at a glance

- Tequila production first: Visit Selecto de Amatitán for a guided explanation of how tequila is made, followed by four tequila tastings and two liquor tastings.
- Volcano views from a swing: Ride the panoramic swing and stop at the agave viewpoint and agave walk.
- Two hours in Tequila town: Take photos at the Tequila sign, browse shops, and find something to eat.
- A lively finish: Spend about three hours at Cantaritos El Güero, with live music, dancing, photos, and free time.
- Small bilingual group: Transportation and guiding are arranged for a group of no more than 10 people.
- Straightforward meeting point: Meet in front of the Riu Plaza Guadalajara hotel, at the Oxxo meeting point, with return to the same place.
Why this Guadalajara to Tequila day trip works

Tequila is not just a drink. It is also a town, a farming area, and a production center in Jalisco. This tour gives you several ways to understand that setting in one day: a factory visit, views of agave fields, time in town, and a popular drinks stop.
I like this sequence because it keeps the day varied. You are not spending all day inside a distillery, and you are not simply being dropped in town with no context. The guide helps connect the stops, while the free periods let you set your own pace.
The tour costs $130 per person. That is not a bargain-basement day trip, but the price includes private transportation, a bilingual guide, complimentary tequila shots during the outing, six tastings at the factory, the swing and agave stops, free time in Tequila, and the Cantaritos El Güero visit. If you want an organized day from Guadalajara without arranging each piece yourself, the package has solid value.
The price makes less sense if you mainly want to wander Tequila on your own. In that case, much of what you are paying for is the transport, guide, tastings, and party-style finish. I would book this tour for the full mix, not only for the town visit.
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Meeting in Guadalajara at 10:00 a.m.

The day begins with a 10:00 a.m. pickup. The stated meeting point is in front of the Riu Plaza Guadalajara hotel, at the Oxxo. The activity also ends back at this meeting point, which simplifies your return plans.
You should confirm the exact meeting instructions and starting time when you book, since availability controls the departure details. Arrive ready to go rather than treating the meeting point as a flexible hotel pickup. A small group of up to 10 people is a useful size here. It should be easier to hear the guide and get in and out of the vehicle than with a large coach group.
The ride to Tequila includes complimentary shots. That sets a festive tone early, but it also means you should pace yourself. You will have additional tastings later, so water and a proper meal matter. Bring sunscreen, a camera, and comfortable shoes. Water is specifically recommended, and the outdoor stops make it a sensible choice.
Inside Selecto de Amatitán

The first major stop is Tequila Selecto de Amatitán, where the guide explains the tequila-making process. The visit lasts about an hour and a half, giving you time to learn how the drink moves from agave to finished bottle.
The experience includes four tequila tastings and two liquor tastings. The tour information also labels the tasting portion as whiskey tasting, so expect a selection that may include spirits beyond tequila. The exact brands and pours are not specified, and I would not assume every tasting will match a particular style.
This stop is valuable because it gives the rest of the day some context. After seeing how tequila is produced, the agave fields and volcano views feel connected to the drink in your glass. You are not simply sampling alcohol in a shop. You are visiting a place that explains the product before asking you to taste it.
The factory visit may be the most educational portion of the day, but it is not designed as a long technical seminar. If you want a highly specialized lesson about distillation, barrel aging, or Mexican denomination rules, you may want more detail than this format promises. For a first visit to the Tequila area, though, the production tour and tasting offer a useful introduction.
Drink cautiously here. The day continues with more complimentary shots, and the final stop is centered on a large drink, music, and social time.
Swinging above the agave fields

After the distillery, the tour heads to Columpio Extremo, the panoramic swing. This is the day’s most visual stop, with views toward the Tequila Volcano and the surrounding agave fields.
You can ride the swing, take photos, visit the agave viewpoint, and walk along the agave area. The planned stop lasts about an hour. That should give you time to enjoy the view without turning the visit into a long hike.
I like that this is more than a quick roadside photo stop. The swing gives you an activity, while the viewpoint and agave walk offer a calmer way to take in the setting. If you prefer not to ride, you can still use the hour for photographs and sightseeing.
Bring shoes suitable for walking and use sunscreen. The tour specifically recommends both comfortable shoes and sun protection. Bare feet are not allowed, and the area may not be the place for delicate footwear. The swing is also worth treating as an optional highlight rather than the sole reason to book, since the tour does not describe its size, height, or physical requirements in detail.
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Two hours in the town of Tequila

The town stop gives you about two hours to explore independently. This is your chance to pose beside the iconic Tequila sign, browse large shops, walk the streets, and find something delicious to eat.
This free time is important. Guided outings can become tiring when every minute is scheduled, but here you have room to choose. You might focus on photographs, look for a bottle or souvenir, sit down for food, or simply walk without following a group.
The town portion is also where the tour feels least controlled. You are responsible for keeping track of the meeting time and returning to the group. The provided details do not specify a restaurant or included meal, so plan to pay for your own food and drinks unless your guide tells you otherwise.
I would use this stop for more than the famous sign. The sign makes an easy photo, but the real value is having time to see how the town presents its tequila identity through shops, signs, and public spaces. If shopping matters to you, ask the guide about the return meeting point before wandering too far.
Three hours at Cantaritos El Güero

The final major stop is Cantaritos El Güero, where the tour allows about three hours. This is a popular-style drinks venue with live music, a dance show, photo opportunities, shopping, and free time.
This stop changes the character of the day. The factory is structured and educational. The swing is scenic. Tequila town is open-ended. Cantaritos El Güero is the social finale, with music and a more energetic setting.
You receive additional complimentary shots during the tour, including at this part of the day according to the activity description. The details do not state that a full cantarito drink is included, so budget for any drink or food you decide to order. The three-hour stay is generous, which is good if you enjoy music and a lively group setting. It may feel long if you would rather spend that time in Tequila town or return to Guadalajara sooner.
I would view this stop as a deciding factor. If you like live music, dancing, group energy, and a celebratory end to a day trip, it adds character. If you want a calm final meal or a more serious cultural visit, the length may test your patience.
What the small group and bilingual guide mean

The tour is offered in Spanish and English, with a live bilingual guide. The available feedback specifically praises the guide’s kindness, service, and willingness to help. No guide name is provided, so I cannot promise a particular person.
A group limited to 10 people should make the day easier to manage. You can ask questions at the factory, hear explanations at the agave viewpoint, and receive clearer instructions about free time. Small group does not mean the day will feel private at every stop, especially at a popular venue such as Cantaritos El Güero, but the transportation and guiding should feel more personal than a large bus tour.
The guide also helps with the practical side of the day: keeping the group together, explaining the tequila process, and pointing out where to meet after independent time. Since several tastings are included, a good guide is useful for pacing and clarity.
Who should book this experience

I would recommend this tour to you if you want a full Tequila sampler in one day. It suits first-time visitors who want production, scenery, town time, and a lively drinks stop without arranging separate transportation.
It also works well for small friend groups and adults who enjoy social outings. The photo stops are easy to appreciate, and the mix of free time and guided visits keeps the day from feeling like one long lecture.
I would be more cautious if you are pregnant, since the activity is listed as unsuitable for pregnant women. It may also be a poor fit if you do not drink alcohol, since complimentary shots and multiple tastings are central to the plan.
The tour is not built around a quiet, slow exploration of Tequila. You will have two hours in town, but the schedule also includes the distillery, swing, and three-hour Cantaritos visit. If your priority is independent shopping or a long restaurant meal, another arrangement may give you more control.
Practical details before you book

Free cancellation is available up to 24 hours before the activity for a full refund. You can also reserve now and pay later, which helps if your Guadalajara plans are still taking shape.
Bring comfortable shoes, sunscreen, water, and a camera. Weapons, sharp objects, bikes, glass objects, fireworks, and materials for making fire are not allowed. Bare feet are also prohibited.
The activity is valid for one day, with starting times based on availability. The listed plan begins at 10:00 a.m. and returns to the Oxxo meeting point in front of the Riu Plaza Guadalajara hotel.
Should you book this Tequila tour?
Book it if you want a well-filled day with tequila tastings, volcano views, a fun photo stop, and live music. The $130 price is reasonable when you count the transport, bilingual guide, factory visit, six tastings, swing, town time, and Cantaritos stop.
Skip it if you want to spend most of the day exploring Tequila at your own speed, avoid alcohol, or prefer a quiet cultural excursion. For everyone else, the combination is appealing: learn how tequila is made, see where agave grows, walk the town, and finish with a festive local-style outing.
FAQ
Where does the tour begin?
The meeting point is in front of the Riu Plaza Guadalajara hotel, at the Oxxo.
What time does the tour start?
The stated pickup time is 10:00 a.m. Starting times are subject to availability, so confirm the time when you book.
Where does the tour end?
The activity ends back at the same meeting point, the Oxxo in front of the Riu Plaza Guadalajara hotel.
How much does the tour cost?
The listed price is $130 per person.
Is transportation included?
Yes. Private transportation is included.
Is the guide bilingual?
Yes. Live guiding is available in Spanish and English.
How many people are in the group?
The group is limited to 10 participants.
How many tastings are included?
The visit to Selecto de Amatitán includes four tequila tastings and two liquor tastings. Complimentary tequila shots are also provided during the tour.
Is the tour suitable for pregnant women?
No. The activity is listed as unsuitable for pregnant women.
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